![]() One thing is for sure though, Apple Stores will remain key to the company for some time to come. Has that link been broken? Are we all now just used to things just turning up at our door, or will we get the thrill of seeing and playing with new Apple products in real life back?Ī lot remains to be seen in the next twenty weeks, never mind twenty months or years. It will be fascinating to see how users and customers reconnect with them, and, by extension, the company. However, 99 percent of them are now open. Simply choose an in-stock phone and call or book an appointment for in-store pickup today. Stop in today to get a great deal on your next smartphone at your nearby Cincinnati, OH T-Mobile store. Indeed, through most of 2020 and the start of 2021 pretty much all Apple Stores had to close their doors for a least some of the time due to the pandemic. Smart Phones at T-Mobile Kenwood Place, Cincinnati, OH. I confess, I still get something of thrill when I go in there! We can expect more international expansion in the years to come, with Apple Stores slated to open in India on September 23 (although that may well be disrupted due to the terrible COVID situation in that country). However, going into that store to look and buy products felt special. Of course, you had been able to buy Apple products at third-party retailers in the UK long before that. Another flagship outlet on London’s Regent Street a year later followed a year later. The first international Apple Store opened in Ginza, Tokyo, Japan on November 30, 2003. Analysis of quarterly earnings in November 2019 by JP Morgan, seen by AppleInsider, suggested that retail was “driving greater direct purchases from customers.” When combined with the website, retail overall accounted for 31 percent of Apple’s revenue that financial year. No surprise, pre-pandemic, they also generated a huge amount of money. Whether it’s a Genius appointment, a class, or just playing with a new product you can’t afford, Apple Stores have become destinations around the world. Of course, we know now that the move has paid off, with Apple Stores proving to be a great way for customers to interact with the company and its products. As MacWorld noted a couple of weeks before the original opening, analysts and consultants were debating the move.ĭepending on who you talk to, Apple’s decision to open a chain of retail stores is either a great move that was a long time coming or a foolhardy venture that’s likely to blow up in the company’s face. As with so many Apple moves, the company’s decision to open retail locations received a mixed reaction.
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